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MAG World Properties
A multilingual real estate website for international buyers, from finding a home abroad to calculating what it will earn.
CLIENT
MAG World Properties
PRODUCT
Real estate website
MY ROLE
UX/UI designer
TIMELINE
Jan – Jul 2026
PLATFORM
Web · desktop, tablet, mobile
01
Overview
MAG connects international buyers with 300+ developers in 15+ countries. I designed the website end to end, so complex property data is easy to compare, and every visit leads to an expert.
The brief
A multilingual website where buyers explore projects abroad and reach a MAG expert.
The users
Relocators looking for a home abroad and investors comparing returns.
My role
UX/UI designer: research, IA, user flows, UI, design system and developer handoff.
02
Context
One website for very different markets, currencies and build stages.
15+
countries covered
300+
developers listed
4
languages, one design system
What made it hard
Mixed currencies
Off-plan and ready projects
Data from hundreds of developers
Key insight
Buyers don’t need more listings. They need to compare like with like. Every screen should answer “can I afford it, is it worth it?” and lead to a person.
03
Solution
Search that leads to an expert
Focused filters, comparable prices and an ROI calculator turn browsing into a confident decision, and into a request to a MAG expert.
Price on request
→
€340,000 · price per m²
Long filter lists · dead ends
→
6 focused filters · live count
Why here
Buyers dropped off at dead-end searches and listings with no prices to compare.
Key decision
Show only filters that change the decision, normalise prices per m² and keep the expert one tap away.
How we’d measure
Inquiry conversion · ROI calculator use · share of searches with 0 results
04
Key decisions
6
focused filters with a live count
1
path to an expert from every page
Web · desktop, tablet, mobile · 4 languages
Search
Filters that narrow
Only filters that change the decision stay visible; a live count shows dead ends before they happen. Trade-off: rare filters are one click deeper.
Compare
One price language
Price per m² in one currency, layouts on the project page instead of a PDF. Trade-off: developers must supply structured data.
Invest
ROI calculator
Enter income and costs, get ROI, yearly return and cash flow, right next to the next step. Trade-off: more inputs, so defaults are pre-filled.
Contact
Expert one step away
A real consultant and a two-field form that promises a reply within 5 minutes. Trade-off: less info upfront; the expert qualifies on the call.
RESULT
Shipped as an outsourced project: a live multilingual website for 15+ countries and 300+ developers, handed off with a design system and specs for 3 breakpoints.